I’m offering four seminars over the next few months. The first two assist you with planning your communications and knowing what is in the communications toolbox, one looks at considerations when planning a new website and there is an updated introduction to social media. You can purchase them upfront as a series or individually. The first two are related and can be purchased as a package.
Most of them are intended for staff and volunteers of charities and non-profits but they could also be valuable for others such as people with small businesses.
If there are any changes to the information below–perhaps even new opportunities for professional development, they will be posted on our Seminar and Workshop page.
Communications Planning for Charities & Non-profits
October 28, 2011 9 – 11 a.m.
Rockway Golf Club, Kitchener
Every charity and not-profit needs to communicate. If you are automatically doing what you did last year, what has always been done or making decisions on the go, having an overall communications strategy or communications plans for specific campaigns or initiatives can help you do more and do it better. This seminar will present the 5 key steps required in communications planning so that you are ready to take a more strategic approach to your communications. You will learn how to organize your efforts and get the most bang for your buck. The result will be higher quality communications that are more effective at helping you achieve your mission. You are recommended to also take the follow up workshop on the Communications Toolbox but you can take this seminar as a stand alone session.
The Communications Toolbox
Nov. 3, 2011 9 – 11 a.m. Rockway Golf Club, Kitchener
An important part of your communications efforts is knowing what is in a communicator’s toolbox. What are your options? How do you decide which tools to use? This seminar will present a wide range of communications tools–everything from print publications to social media–and recommend when and how to use them. A key focus will be on how to get the biggest bang for your buck or in other words how to get the greatest impact for your available resources. We will recommend the top 10 communications tools everyone should have in their toolbox. This session is meant as a companion to the Communications Planning seminar but participants can benefit from this session without having attended the other one.
Do you need a new website?
Dec. 1, 2011 9 – 11 a.m. Rockway Golf Club, Kitchener
If your website is five or more years old, It’s probably looking dated. More importantly, your website could probably be doing a better job of communicating to your key audiences. This seminar will walk you through what you should be considering as you contemplate a new website. You will come away with a better understanding of what options and features are available to you. You will establish a foundation to help you have the knowledge you need to work with a web design firm or to determine what you want to include in a request for proposals (RFP).
Introducing Social Media to Charities & Non-profits
Jan. 12, 2012 9 – 11 a.m. Rockway Golf Club, Kitchener
This introductory workshop will give you an overview of what social media is and how it works differently than traditional marketing or communications.
We will take a look at major forms of social media such as:
By the end of the workshop, you will:
- have the foundational knowledge necessary to using any form of social media
- understand the benefits of using social media
- have practical knowledge on how to use it
While this seminar is not a hands-on step by step workshop, it will help you to decide how to proceed with using social media. Hands-on workshops or coaching are also available.