In early April, I went to San Francisco for the annual Nonprofit Technology Conference (NTC) held by NTEN. I learned new information to help my clients communicate better and met many great people who will help the learning continue. I used Storify to capture all the goodness from my favourite sessions.
I posted links to all of them in my overview post of NTC. Originally, I had intended to export them to my blog but I experienced difficulty. Whatever the glitch was, it is now cleared up and so I’ll start posting them individually here.
The first is a session called “You need a strategy dammit, not a Twitter account.”
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Are you tempted to jump into social media without a strategy? In this session, JD Lasica and Carla Schlemminger of Socialbrite help to explain why a strategy should come first. The presentation is also jam packed with lots of useful advice and resources.
Thanks for JD and Carla for sharing their brilliance with me, you and the entire social profit sector! -
“Join @jdlasica & me for our #12NTC 10:30am Leadership breakout session “You Need a Strategy, Dammit, Not a Twitter Account” #12NTCDammit #fb
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My fingers were flying in this session. I successfully shared much of the goodness via Twitter so I wanted to also share them with you via my blog.
It was nice to be recognized by TechSoup for my efforts. -
“Thx for the compliment! RT @TechSoup: Great live tweeting at #12ntc by @Communic8nHowe! #12ntcdammit
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Here are the slides for the presentation. To get the highlights and some comments on the presentation, see my tweets and selected tweets from others below.
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“#12NTCdammit Lasica: Social media is a gamechanger but don’t feel you need to do it all.
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““Social media is more than tools, it’s an ecosystem” @jdlasica #12ntcdammit
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“#12NTCDammit Do a self assessment with your team to figure out the big picture, get buy in and identify players.
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“#12NTCdammit Awareness that you exist might be a goal of using social media.
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“#12ntcdammit Need to build groundwork for social media before you can think of using it to make an ask for fundraising – Lasica
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“#12ntcdammit Having a policy for users aka user guidelines helps to manage activity.
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“People forget this! RT @Jen4good Social media should start with listening. #12ntcdammit
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“When planning your strategy, you need to lay out your business goals. Don’t overlook the basic fundamentals. #12ntcdammit
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“#12ntcdammit Tools come out of social media strategy not the other way around.
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“More @jdlasica wisdom “If you’re not using social media to advance your real world goals, then don’t do it.” #12ntcdammit
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“#12ntcdammit What are others in your sector doing with social media. What are they doing right or wrong?
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“#12ntcdammit Before you start, measure. Only measure what you can change. Overarching goals and specifics.
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“#12NTCdammit New Facebook changes emphasizes engagement over quantity of likes.
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My fingers and head got one of the URLs wrong. This tweet has them both correct. I liked SEMrush but you may also like Spyfu.
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“http://www.spyfu.com
RT @communic8nhowe: #12NTCdammit Search your site’s SEO results at semrush.com or spyfood.com -
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“Google keywords is the best tool I’ve used to assess tags and filters for our foundation’s website #12NTCdammit #12ntc
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“NPOs are now media outlets. What do we need – content. Via @jdlasica #12ntc #12ntcdammit So how are you telling your stories?
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“#12NTCdammit: Find your internal storytellers. Who likes taking photos? Who can be on your blog squad?
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“#12NTCdammit Create an editorial calendar to keep content coming. Needs someone to own it and keep folks accountable.
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“#12NTCdammit Animoto.com is a way to create content from photos. 1 of many tools anyone can use.
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“#12NTCdammit 350.org does SM well. See what lessons you can learn such as using it as a person. Not as an org.
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“#12NTCdammit: Find your champions. Post on their blogs, retweet. Scope out Twitter lists that intersect with your work.
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“#12NTCdammit Integrate SM into your organizational culture. Like my advice to people to make using it a behaviour. Part of how they live
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“How to find Twitter advanced search – geo-locating influential tweeples in your area #12ntc #12ntcdammit : twitter.com/#!/search-adva…
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Here’s the graphic note for #12NTCdammit courtesy @rally http://lockerz.com/s/198770239
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Graphic Summary of the Session
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Highlights from the Nonprofit Technology Conference
A graphic recording made of Socialbrite’s session, “You need a strategy, dammit, not a Twitter account,” which drew 100 people. At 2012 N… -
Resources
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NTC: You need a social media strategy
NTC: You need a social media strategy Here are the resources and pointers to accompany Socialbrite’s presentation at the Nonprofit Techno…
