Do you need a website redesign?

Here’s a look at another of my favourite sessions from the Nonprofit Technology Conference #NTC12 by NTEN. This session looked at whether your website needs a redesign and how to proceed if it does. Thanks to Fara Trompeter of Big Duck and Kira Marchenese of the Enviromental Defense Fund (EDF).

  1. My live tweeting fingers were flying in this workshop so many of the tweets included are mine but I’ve also included highlights of the session from others.
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    RT @fdncenter: Redesign/rethink of your website is around every 3 years #12ntcredesign
    Tue, Apr 03 2012 13:37:20
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    #12NTCredesign EDF heard from all internal voices before going to website RFP
    Tue, Apr 03 2012 13:48:24
  4. Annual reports can be a good example of how to share content on your website if it simplifies your information yet makes it interesting and useful. I suggest you first ask yourself, “Does your annual report set a good example or does it need an extreme makeover?”
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    #12NTCredesign EDF used Annual Report as an example of how content could be simpler and more accessible.
    Tue, Apr 03 2012 13:51:23
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    Put your annual report, collateral, email template and website out on a table, do they match? They should. #guidecreative #12NTCredesign
    Tue, Apr 03 2012 14:21:41
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    #12NTCredesign EDF looked for energy and human connection in website used a moodboard to set look. See
    Tue, Apr 03 2012 13:54:37
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    RT @advomatic: Power of opensource RT @Communic8nHowe: #12NTCredesign EDF used Drupal for their latest site. Allows them to customize as they move forward
    Tue, Apr 03 2012 18:23:54
  9. Personas are a way to describe your target audience by creating a “person” that fits who you are trying to reach.
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    Set goals and make decisions based on needs and interests of ‘user personas’ #12NTCredesign
    Tue, Apr 03 2012 14:00:34
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    Developed some sample personas to think through all of the sub-categories of donor audience, what needs were #12ntcredesign
    Tue, Apr 03 2012 13:48:29
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    User personas help set goals for website’s site navigation, what info has hierarchy ‘above the fold’ – @farra #12ntcredesign
    Tue, Apr 03 2012 14:01:27
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    Learn more about @pewinternet’s reports in #PubHub! #12ntc #12ntcredesign (cc: @farra)
    Tue, Apr 03 2012 14:39:35
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    Pewinternet$org has great demographics to build personas #12NTCredesign
    Tue, Apr 03 2012 14:39:34
  15. Advice on content
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    #12NTCredesign Farra: Site should be user centric and answer what’s in it for me. What I call “audience centric”
    Tue, Apr 03 2012 14:15:39
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    #12NTCredesign Farra: create an audience profile then used index cards with org to determine content
    Tue, Apr 03 2012 14:02:11
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    #12NTCredesign: Farra: chart out all content and then go to wireframes and direction. Then designs main and unique pages.
    Tue, Apr 03 2012 14:04:43
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    #12NTCredesign Use Vimeo or Youtube to host videos and embed on your site.
    Tue, Apr 03 2012 14:53:44
  20. An important point that can be forgotten in the desire to refresh your website.
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    #12NTCredesign: Farra – Launch is not the end of a process. Must be able to keep it fresh.
    Tue, Apr 03 2012 14:05:58
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    #12NTCredesign @kiramarch Have a plan for new photos on a site that features big beautiful images. I’d add Facebook Timeline means this too.
    Tue, Apr 03 2012 14:20:22
  23. I added this note of caution because although there are free or cheap ways to get things like new websites. You are likely better to explore paying someone who has strategic expertise and whom you can enjoy a long term relationship. Charities like free or deals but sometimes you get what you pay for.
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    #12NTCredesign I suggest that students aren’t the only option for cost-effective websites. Look at mall communication and web firms.
    Tue, Apr 03 2012 14:10:10
  25. Do you need a website optimized for mobile viewing?
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    #12NTCredesign Check how your website looks on mobile phones. Optimized for mobile not a must. Friendly to them is ok.
    Tue, Apr 03 2012 14:21:40
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    “Most of us don’t need a completely new website yet for mobile” as long as it can be read. But consider #responsivedesign. #12NTCredesign
    Tue, Apr 03 2012 14:23:32
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    Think about what your audience WANTS/NEEDS to see on a mobile device, don’t put the kitchen sink in #12ntcredesign
    Tue, Apr 03 2012 14:21:34
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    Thx! RT @shubsengupta: @Communic8nHowe google tool to see what your site looks like on mobile #12NTCredesign
    Tue, Apr 03 2012 14:33:41
  30. Advice on moving forward after redesign
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    After yr website launches, on Day 2, know when to say “no” – keep goals, audience, yr time cutting clutter in mind #12ntcredesign
    Tue, Apr 03 2012 14:31:19
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    #12NTCredesign @kiramarch Consider new tools. Look for changes in audience’s needs or expectations.
    Tue, Apr 03 2012 14:31:11
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    Content strategy = what yr going to put on yr website, when it’s gonna be updated who’s going to do it #12ntcredesign
    Tue, Apr 03 2012 14:16:29
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    POSTING ADVICE: 1) Only make updates that match your goals. 2) Ask: does my audience want this? 3) Follow a content strategy #12ntcredesign
    Tue, Apr 03 2012 14:31:28
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    RT @advomatic: Budget for maintenance RT @Communic8nHowe: #12NTCredesign: Farra – Launch is not the end of a process. Must be able to keep it fresh.
    Tue, Apr 03 2012 18:24:38
  36. A  graphic note was created for the session. Here’s a photo followed by a link to a better version.
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    Is it time to redesign your website? #12NTCredesign
    Wed, Apr 04 2012 20:46:27
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    Awesome MT @rally: Poster from this mornings’s session is online! #12NTC #12NTCredesign cc @farra @kiramarch @bigduck
    Tue, Apr 03 2012 19:02:19
  39. Here is a link to the slides from the full presentation.
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    PDF of slides of fantastic talk on redesigning/revising your website. #12NTC #12NTCredesign
    Tue, Apr 03 2012 14:40:14
  41. Here is Fara Trompeter’s blog post about the session. it includes a link to a PDF she created to help guide you through the decision-making process.
  42. An overview of the session from the Pew Centre for Arts & Heritage
  43. And finally, some tips from Mashable on improving your website.
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    Tips for improving your website: #12NTCredesign
    Tue, Apr 03 2012 14:46:14