I feature an interesting website, blog, Twitter feed, Facebook page or other online destination related to Waterloo Region on CKWR with Randolph J. Johnston called #WRawesome Online, Mondays at about 12:30. Here is the Midday with RJ’s Facebook page.
I hope by doing so that I’ll help people find places online that help them to connect to their community–online and in the real world. By doing so, I hope to help people find online places that they might not find otherwise and make our community a better place to live.
For folks looking for communications advice, you can get tips from each selection featured. I’ll highlight at least one example in my weekly post.
Make video a part of your communications mix
Yesterday, I saw this tweet:
If you think that creating a majority of content for your website still means writing text instead of video? You’re road kill.
— Alan Quarry (@aquarry) June 10, 2012
While I wouldn’t say that a majority of an organization’s online content needs to be video, I do believe that it is increasingly important that video be a part of your communications mix. I realized that since starting to feature WRawesome online content that I hadn’t yet included any video so this week I will.
#WRawesome Online: Opportunities Waterloo Region on video
Here is a video that features a number of voices from the community to explain to you what is Opportunities Waterloo Region and how it is trying to eliminate poverty in our communities.
That was the short version. At two minutes, it just fits into the recommended length of 1 – 2 minutes for Youtube videos. I’ve been told that 90 seconds is best.
This video shows how an organization can tell people what it is and why it exists in a way that is much more interesting than if the same content had been shared though text–with or without pictures. So I also like that the video is featured on Opportunities Waterloo Region’s website to showcase how they work towards their mission.
There is a longer version that you may like to watch that goes into more detail about Opportunities Waterloo Region. You may want to learn more or even compare it with the shorter video to determine why shorter videos work better.
Is your organization using video to tell its stories? Want to learn how? Check out my post with tips shared by a video professional.