This question came last week when I was leading a session based on my 11 Fundamentals of LinkedIn. I was emphasizing the importance of having a 100% profile to show you are serious about using LinkedIn.
I looked for where I knew it should be and couldn’t find it.
I pointed out that LinkedIn did offer now to help you improve your profile and that this included advice walking you step by step through the process of improving your profile. If it didn’t come up automatically to the right of your profile, there is a button under your name and to the right of the space for your photo that says “Improve Your Profile” that will bring it up. (See image below)
I concluded that this was a change from how LinkedIn encouraged you to fill out your profile in a way that maximizes your potential benefits for using the site. I was right! And because my profile was already considered 100% complete, it was a change that quietly slipped by me. Though I still get suggestions on how to add more content to my profile.
But the question bugged me so I investigated it further and I learned about the LinkedIn profile strength indicator:
The Profile Strength meter is on the right side of your profile and gauges how robust your profile is. The strength will increase as you add more content.
Move your cursor over the circle in the box to view the next level of strength you can reach. You can click the Improve Your Profile Strength link for a guided tour that’ll guide you through adding content to your profile.
If you’ve reached the maximum strength, you’ll have the option to share your profile on Facebook or Twitter.
Here is a sample of what the LinkedIn strength indicator is and where to find it.
What makes your profile complete?
My research also identified a post by Donna Serdula that shared a new set of criteria for having a complete LinkedIn profile:
Your industry and location
An up-to-date current position (with a description)
Two past positions
Your skills (minimum of 3)
A profile photo
At least 50 connections
While the list is longer, the good news is that you are no longer required to get 3 recommendations for a complete profile. This change means you have total control over whether your profile is at full strength.
A stronger LinkedIN profile is better
While LinkedIn now uses a new system to determine profile completeness and a new way of communicating your profile’s strength, my advice remains the same.
Having a complete profile is important to showing that you are serious about using LinkedIn.
For any form of social media there is a difference between having an account and using it. For LinkedIn, profile strength is an indicator. While others may not see your profile strength indicator, they can quickly tell by looking at your profile if you’ve spent time to complete your profile and whether LinkedIn is a place where they can connect with you.
So if you want to make the most out of LinkedIn to connect, learn and network, pay attention to your profile strength, Keep working on improving it until it is strong.