Author Archives: James Howe

Developing key messages for media interviews

Key messages are critical at every stage of communications from developing your nonprofit’s communications strategy to executing it. They help you stay focused on what you want to say. One of the most important times to be prepared with key messages is when you are being interviewed by the media. In this situation, your key messages… Continue Reading

Are you ready to face the media?

Edward Burkhardt wasn’t ready to face the media. See for yourself how poorly the CEO and Chairman of Montreal, Maine & Atlantic Railway did responding to the disaster in Lac-Megantic involving his railway. Are you ready to face the media? “People are always putting words in my mouth.” These words come out of Burkhardt’s mouth… Continue Reading