Category Archives: Charities & Other Social Profits

A case study in motion: I’m running for Kitchener City Council

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I’m running for City Council for Ward 10 in Kitchener, Ontario.

My candidacy is a result of years of working to make Kitchener the best place it can be. I started my first blog 4 1/2 years ago which focused on making the world a better place starting with a better Kitchener. That was an extension of the conversations and information sharing I’d started on Twitter a year older.

I’m proud that I’ve been able to make a difference in my community through my company. The awareness campaigns that I’ve done for Women’s Crisis Services in particular have helped to improve life for some people. While my PR work for the Waterloo Region Early Learning Coalition helped many families.

My professional life is what inspired me to start the nonprofit community organization Social Media Breakfast: Waterloo Region. Over three years, more than 900 people attended 24 low cost events ($10) featuring a mix of social media stars and local speakers and panels.

But this post is not intended as an opportunity to trumpet my own horn.

A case study in progress

I’ve been following my own advice and have approached my campaign as an integrated marketing campaign. I’m not prepared to talk strategy before the election on Monday. But I’d like to share some of what I’ve been doing as examples of elements of an integrated marketing campaign.

Some of these elements are:Food truck event for James Howe

And all within a reasonably modest budget!

For this campaign, the evaluation of success is easy: Will I be elected or not?

Anecdotaly, I’m getting good feedback on what is described as a “clever” slogan and substantive, specific materials. One person tweeted that I communicated my platform better than any other candidate. As a communications professional, what better compliment could I ask for?

I expect at some point I’ll share a review of my campaign from a communications perspective.

What happens to Communicate & Howe if I win?

My blogging activity here has been reduced as I campaign so you may be wondering if getting elected means the end of my company. The answer is no. I’ll continue to run Communicate & Howe! and work with clients in Waterloo Region, across Ontario or wherever else you may be.

In Kitchener, being a City Councillor is considered a part-time job so I’ll have time to continue helping nonprofits deliver their mission and strive for their vision through strategic use of communications.

In fact, having my own company ensures I have the flexibility to fulfill my responsibilities to both the citizens of Kitchener and my clients.


7 must follow Twitter accounts for nonprofit communicators

I recently learned how to get analytics from Twitter about how your account is performing. If you’re interested, I highly recommend the article How to Use Twitter Analytics to Find Important Data found at Social Media Examiner. I found one piece of information very interesting. It shares the top accounts that your followers also follow. Here’sContinue Reading

Social media is a part of excellence in fundraising in Canada

I’m pleased to announce that I’ve written the chapter on social media in Excellence in Fundraising in Canada: Volume 2. To be published this fall by Civil Sector Press, the book covers a range of topics of interest to fundraisers adds to the expertise shared in Volume 1 which is a Canadian best-seller. Both books are edited by Canadian fundraising expertContinue Reading