Category Archives: email marketing

Social profits & Canada’s new anti-spam law

Canada’s new anti-spam law (CASL) takes effect on July 1. I’m here to tell you: Don’t panic. If you’re following generally accepted best practices for e-marketing, you’re fine for July 1. But if you’re like me you’ve been asked to confirm your interest in receiving more than one e-newsletter because of the new rules. That got… Continue Reading