Category Archives: email marketing

The most read posts in June

Social profits & Canada’s new anti-spam law

Canada’s new anti-spam law (CASL) takes effect on July 1. I’m here to tell you: Don’t panic. If you’re following generally accepted best practices for e-marketing, you’re fine for July 1. But if you’re like me you’ve been asked to confirm your interest in receiving more than one e-newsletter because of the new rules. That gotContinue Reading

How often should we send our e-newsletter?

That was the question posed to me recently. Send your e-newsletter every 4 to 6 weeks My normal response is every 4 to 6 weeks. That’s usually frequent enough for your organization to have enough new, quality content to share. Often enough to keep your organization top of mind of your supporters and not tooContinue Reading