Category Archives: Marketing Communications

Digital Marketing That Gets Results (#14NTCdigital)

I’m just back from Washington D.C. where I attended the 2014 Nonprofit Technology Conference (#14NTC) presented by NTEN. More than 2,000 others attended making it the largest gathering yet of folks interested in the noprofit use of technology from IT, communications and development perspectives.

On Saturday, I had the pleasure of presenting as part of a panel that shared digital marketing tech tools that get results.

While we promised 30 ideas you can use Monday morning, we delivered more than enough to keep you busy for a lot longer. Here’s a Storify that captures many of the ideas that can be an idea bank for you moving forward. My contribution about how to create great nonprofit LinkedIn pages is included.

30 digital marketing ideas you can use on Monday morning

Putting the power of word of mouth marketing to work

Word of mouth marketing is the best way to promote your organization and its programs and services. It’s a traditional promotional tool that has stood the test of time because people value what they learn from others. The stronger the relationship, the greater the value they place in word of mouth–for better or worse. That’sContinue Reading

What you read here in September

Things have been busy at the world headquarters of Communicate & Howe! Unfortunately in September that meant less time for blogging. Still this blog kept busy with the tonnes of great content posted over the past two years. Here’s what people have been reading: 10 best practices for annual reports  – This post has receivedContinue Reading