Category Archives: Media Relations

Making an impact at Reep Green Solutions

Making an impact at Reep Green Solutions

Between August 2015 and January 2018, I made an impact at Reep Green Solutions that extended beyond my duties and responsibilities as its Communications Manager. What follows is a case study that provides an example of how I can make an impact in a senior leadership role for other nonprofits. You can find communications specific… Continue Reading

Developing key messages for media interviews

Developing key messages for media interviews

Key messages are critical at every stage of communications from developing your nonprofit’s communications strategy to executing it. They help you stay focused on what you want to say. One of the most important times to be prepared¬†with key messages is when you are being interviewed by the media. In this situation, your key messages… Continue Reading

Are you ready to face the media?

Are you ready to face the media?

Edward Burkhardt wasn’t ready to face the media. See for yourself how poorly the CEO and Chairman of Montreal, Maine & Atlantic Railway did responding to the disaster in Lac-Megantic involving his railway. Are you ready to face the media? “People are always putting words in my mouth.” These words come out of Burkhardt’s mouth… Continue Reading