Category Archives: Public Relations

Crafting the Arc of a Powerhouse Campaign: From #13NTC

I found this session Connecting the Dots to be very interesting with many good practical ideas–especially if you are doing advocacy work.

I’ll start with an overview of the panel but will also share some context from my perspective as a Canadian with active interest in politics.Continue Reading

Innovative homeless advocate heads to England

I had left a cup full of pens on the sidewalk as I loaded my car. A guy came along and asked for a pen. He looked hard on his luck and he quite possibly had no home so I said yes. Admittedly, it was a small thing. But Mark Horvath taught me that smallContinue Reading

How to promote an event: Use the tried & true?

As a nonprofit communications professional, I’ve promoted events throughout my career. As founder of Social Media Breakfast: Waterloo Region, I have been doing it frequently and successfully over the past two years. Today, I’ll look at traditional forms of promoting events and in a follow up post I’ll share how online tools and social mediaContinue Reading

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