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Making an impact at Reep Green Solutions

Making an impact at Reep Green Solutions

Between August 2015 and January 2018, I made an impact at Reep Green Solutions that extended beyond my duties and responsibilities as its Communications Manager. What follows is a case study that provides an example of how I can make an impact in a senior leadership role for other nonprofits. You can find communications specific… Continue Reading

Paper.li: Vanity project or curation tool?

C’mon. We’ve all seen the tweets: The Brad Vickers Daily is out Brad is fictional so if he has a daily, my apologies. But you can easily replace “Brad Vickers” with just about any name. These tweets frustrated me greatly. Why would I want to follow a link that takes me to the tweets of… Continue Reading

The spheres of nonprofit communications strategy

The spheres of nonprofit communications strategy

Having a communications strategy for your nonprofit is not enough. It must have a connection with both your organization’s overall strategic plan and your mission and vision. I’ve been preaching that connection since I started Communicate & Howe! But until recently, I used a graphic that only showed how the different aspects of communications strategy related to… Continue Reading

Developing key messages for media interviews

Developing key messages for media interviews

Key messages are critical at every stage of communications from developing your nonprofit’s communications strategy to executing it. They help you stay focused on what you want to say. One of the most important times to be prepared with key messages is when you are being interviewed by the media. In this situation, your key messages… Continue Reading

#15NTC: Carousels & session specific hashtags

#15NTC: Carousels & session specific hashtags

So true—@NTENorg conference is the family reunion you WANT to go to!! #15ntc — Farra Trompeter (@farra) March 6, 2015 While Austin is on my list of places I must visit, getting to the Nonprofit Technology Conference (#15NTC) there last week just wasn’t in the cards for me. Tough to swallow in a way because… Continue Reading

Are you ready to face the media?

Are you ready to face the media?

Edward Burkhardt wasn’t ready to face the media. See for yourself how poorly the CEO and Chairman of Montreal, Maine & Atlantic Railway did responding to the disaster in Lac-Megantic involving his railway. Are you ready to face the media? “People are always putting words in my mouth.” These words come out of Burkhardt’s mouth… Continue Reading