Media Relations

Appearing on 570 NewsJames Howe has handled media relations for Toronto’s Daily Bread Food Bank, the YMCAs of Cambridge & Kitchener-Waterloo and former MP John English.

We can handle your nonprofit organization’s media relations needs such as:

  • news releases
  • media advisories
  • media events

Media Relations Training

We train you how to attract media attention and how to handle media attention–even when you’re handling a crisis. It’s a hands on interactive experience. You get to see first hand how interact with the media.

We can work one-on-one or with small or large groups.

We prefer a full day training session but we can adjust our training to suit your needs.

When possible, we partner with a former journalist to deliver this training.

Summer 2015 Media Training for Nonprofits

This summer, we are partnered with former journalist Sue Johnston to present a 1 day media relations training for nonprofits – $1500.

This would include:
• 1 hour meeting with to determine your specific needs and goals.
• Customizing the program to meet those needs.
• Six hours of participative classroom learning facilitation.
• Video recording and debriefing to assess performance and build confidence.
• Participant workbooks.

Contact us now for your choice of dates.

Together James and Sue ensured that our team had the necessary skills to master any interview – from crisis management to a good news story. Since then, we’ve had several opportunities to put our skills to good use. We’re no longer afraid of media relations, now we go out looking for opportunities. Thank you James – and Sue – for sharing your passion, experience and expertise with our team.

Lori Prospero, Executive Director, Owl Child Care

Sue Johnston, Head Coach, It’s Understood Communication, Ltd., is an experienced communication coach and trainer who specializes in face-to-face communication. A former reporter, she has worked at CBC news as well as daily newspapers in Edmonton and London. Her clients for media spokesperson training included Scotiabank, SOCAN and numerous individual clients.

Learn about our full range of public relations services for nonprofits.