Do you need a website redesign?
Here’s a look at another of my favourite sessions from the Nonprofit Technology Conference #NTC12 by NTEN. This session looked at whether your website needs a redesign and how to proceed if it does. Thanks to Fara Trompeter of Big Duck and Kira Marchenese of the Enviromental Defense Fund (EDF).
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My live tweeting fingers were flying in this workshop so many of the tweets included are mine but I’ve also included highlights of the session from others.
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Annual reports can be a good example of how to share content on your website if it simplifies your information yet makes it interesting and useful. I suggest you first ask yourself, “Does your annual report set a good example or does it need an extreme makeover?”
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Personas are a way to describe your target audience by creating a “person” that fits who you are trying to reach.
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“Set goals and make decisions based on needs and interests of ‘user personas’ #12NTCredesign
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“User personas help set goals for website’s site navigation, what info has hierarchy ‘above the fold’ - @farra #12ntcredesign
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Advice on content
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An important point that can be forgotten in the desire to refresh your website.
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I added this note of caution because although there are free or cheap ways to get things like new websites. You are likely better to explore paying someone who has strategic expertise and whom you can enjoy a long term relationship. Charities like free or deals but sometimes you get what you pay for.
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Do you need a website optimized for mobile viewing?
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Advice on moving forward after redesign
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“POSTING ADVICE: 1) Only make updates that match your goals. 2) Ask: does my audience want this? 3) Follow a content strategy #12ntcredesign
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A graphic note was created for the session. Here’s a photo followed by a link to a better version.
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Here is a link to the slides from the full presentation.
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Here is Fara Trompeter’s blog post about the session. it includes a link to a PDF she created to help guide you through the decision-making process.
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Is it time to rethink your website? | Big Duck
It’s been 20 years since the launch of the world’s first website, and now it is hard to imagine what we ever did without them. In the mid… -
An overview of the session from the Pew Centre for Arts & Heritage
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Blog : The Pew Center for Arts & Heritage
In addition to providing professional development to our constituents, the staff at The Pew Center for Arts & Heritage is always looking … -
And finally, some tips from Mashable on improving your website.
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“Tips for improving your website: https://on.mash.to/wbu0ne #12NTCredesign
