My look at: ‘Five essential rules for a new website’ from #MCC12

  1. Here’s another example of my event tweeting from My Charity Connects 2012.
  2. This session was on the 5 essential rules for building a website. It was presented by Eli Alston and Hari Kant.
  3. Communic8nHowe
    Alston: create a journey map for your website - a graphical way to show how a visitor moves through your website #mcc12 #nptech
  4. Communic8nHowe
    Alston: More common now for people to enter an internal page than from its home page #mcc12 #nptech
  5. Communic8nHowe
    Kant: Website needs emotional design to turn them into fanatics so they tell others #mcc12 #nptech
  6. hurriednotes
    Immanuel, modernized. RT @Communic8nHowe: Kant: Website needs emotional design to turn them into fanatics so they tell others #mcc12 #nptech
  7. Communic8nHowe
    Kant: Personality is the platform for emotion. Need meaningful, heartfelt content like blogs #mcc12 #nptech
  8. Communic8nHowe
    Kant: Website needs to be personal and interactive. Tag content. Multiple newsletters. Landing pages for target audiences. #mcc12 #nptech
  9. Communic8nHowe
    Kant: A blog post eliminates need to figure out where something belongs on website. Not the same need for organization #mcc12 #nptech
  10. Communic8nHowe
    Kant: https://Change.org petiton can help create emotion like one to Crayola to set up recycling program #mcc12 #nptech
  11. Communic8nHowe
    Alston: What an org wants on home pg is different from what a visitor wants (which tends to be more difficult to deliver) #mcc12
  12. Communic8nHowe
    Alston: What can you automate on your website that visitors would like to do? ? #mcc12 #nptech
  13. Communic8nHowe
    Kant: Feeding America website let’s visitors put in zip code and read local stories #mcc12 #nptech
  14. Communic8nHowe
    Kant: Do you have expertise to create website in-house? Need to be constantly updating website #mcc12 #nptech
  15. Communic8nHowe
    Kant: No matter how your website is built, you don’t want to have to go to anybody for your day to day updates. #mcc12 #nptech
  16. Communic8nHowe
    Kant: chart on which org should use which method to build their website #mcc12 #nptech https://lockerz.com/s/216548972
  17. Communic8nHowe
    Alston: You can no longer develop website in isolation. Nothing is perfect. You need to continually improve. #mcc12 #nptech
  18. Communic8nHowe
    Alston’s approach is similar to what I did to create a new website for the @YMCAsofCandKW #mcc12
  19. Communic8nHowe
    Kant: 5 things you can do over the next week to improve your website. #mcc12 #nptech https://lockerz.com/s/216550282
  20. Hari Kant and Eli Elston are with Altius 
  21. If you are considering a website redesign, I recommend that you take a look at my overview of a session that I attended at the 2012 Nonprofit Technology Conference.