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Here’s another example of my event tweeting from My Charity Connects 2012.
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MyCharityConnects - Home
MyCharityConnects helps charities learn about social media, online fundraising and new technology. The main components of MyCharityConnec…0
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This session was on the 5 essential rules for building a website. It was presented by Eli Alston and Hari Kant.
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Getting ready to talk about 5 essential rules for building a website! #mcc120
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Essentials for a new website session lead by @eli_alston and Hari Kant from Althuis #mcc120
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Essentials for a new website session lead by @eli_alston and Hari Kant from Althuis #mcc120
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Alston: Tip 1: Map the visitor journey #mcc120
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Alston: create a journey map for your website - a graphical way to show how a visitor moves through your website #mcc12 #nptech0
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Alston: More common now for people to enter an internal page than from its home page #mcc12 #nptech0
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Kant: Website needs emotional design to turn them into fanatics so they tell others #mcc12 #nptech0
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Immanuel, modernized. RT @Communic8nHowe: Kant: Website needs emotional design to turn them into fanatics so they tell others #mcc12 #nptech0
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Kant: Making website emotional is the new element and difficult to achieve #mcc12 #nptech0
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Kant: Personality is the platform for emotion. Need meaningful, heartfelt content like blogs #mcc12 #nptech0
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Kant: Website needs to be personal and interactive. Tag content. Multiple newsletters. Landing pages for target audiences. #mcc12 #nptech0
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Kant: Advanced personalization of website based on the visitor profile #mcc12 #nptech0
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Kant: A blog post eliminates need to figure out where something belongs on website. Not the same need for organization #mcc12 #nptech0
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Kant: https://Change.org petiton can help create emotion like one to Crayola to set up recycling program #mcc12 #nptech0
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Kant: Engineers without Borders Canada issues a failure report #mcc12 #nptech0
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Alston: What an org wants on home pg is different from what a visitor wants (which tends to be more difficult to deliver) #mcc120
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Alston: What can you automate on your website that visitors would like to do? ? #mcc12 #nptech0
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Alston: Keep web forms as simple and easy as you can #mcc12 #nptech0
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Alston: Kiva has a simple website design that delivers a positive user experience #mcc120
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Alston: Website usability more important than aesthetics #mcc12 #nptech0
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Kant: Feeding America website let’s visitors put in zip code and read local stories #mcc12 #nptech0
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Kant: Do you have expertise to create website in-house? Need to be constantly updating website #mcc12 #nptech0
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Kant: No matter how your website is built, you don’t want to have to go to anybody for your day to day updates. #mcc12 #nptech0
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Alston: You can no longer develop website in isolation. Nothing is perfect. You need to continually improve. #mcc12 #nptech0
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Alston’s approach is similar to what I did to create a new website for the @YMCAsofCandKW #mcc120
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Hari Kant and Eli Elston are with Altius
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If you are considering a website redesign, I recommend that you take a look at my overview of a session that I attended at the 2012 Nonprofit Technology Conference.
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Do you need a website redesign?
Here’s a look at another of my favourite sessions from the Nonprofit Technology Conference #NTC12 by NTEN. This session looked at whether…0
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