A framework for social media metrics by K. Craft

Posted on June 27, 2012 by James Howe • 0 Comments
  1. For today’s Social Media Breakfast: Waterloo Region, I organized a session about social media and measurement presented by Kelly Craft. There was a packed house in a great room provided by Quarry Integrated Communications. Here’s an overview of the session’s highlights.
  2. nate_robertson
    Working the front door @Quarry, so many smiling faces, they must be excited to hear @krcraft #smbWR
    Nate Robertson
    Wed, Jun 27 2012 07:54:20
  3. lois_ready2grow
    Looking forward to “Social Metrics: Evil & Essential” #smbwr @quarry. What an inspiring space overlooking the grand!
    Lois Raats
    Wed, Jun 27 2012 08:08:01
  4. lauren_dugan
    Social media metrics: evil (anything can be measured), essential (turns data into actionable intelligence) @krcraft #smbwr
    Lauren Dugan
    Wed, Jun 27 2012 08:10:28
  5. AgfaWaterloo
    Absolutely beautiful space here @Quarry and a gracious host in @aquarry #smbWR about to begin
    Agfa Waterloo
    Wed, Jun 27 2012 07:46:18

  6. Quarry
    Full house of #WRAwesome to learn about social media metrics from @krcraft at June’s #smbWR. Lots of learning ahead! https://pic.twitter.com/cj4lvE9m
    Quarry
    Wed, Jun 27 2012 08:04:42
  7. EllePyke
    “The difference between a practitioner and a preacher is that we understand business AND social media” @krcraft #smbWR
    EllePyke
    Wed, Jun 27 2012 11:17:34
  8. CanWorldChange
    Companies need to tell compelling stories. Soc media just another channel for that. #smbwr
    Sandra M. Reimer
    Wed, Jun 27 2012 08:09:08
  9. FeuchtK
    Social is a new way of communicating with customers - should tell a compelling narative #smbWR
    Kyle Feucht
    Wed, Jun 27 2012 08:08:49
  10. amstauch
    Like everything - devil is in the details for SM metrics. Be care of the assumptions you make. #smbWR
    Aaron Stauch
    Wed, Jun 27 2012 08:14:05
  11. Communic8nHowe
    Kraft: More followers or likes are fine but better to know what that means #smbWR
    James Howe
    Wed, Jun 27 2012 08:18:50
  12. lauren_dugan
    Metrics without analysis and action aren’t worth tracking at all #smbwr
    Lauren Dugan
    Wed, Jun 27 2012 08:18:12
  13. stephLgoodman
    Essential in #socialmedia: metrics must be tied to business goals and events #smbwr @krcraft
    Stephanie Goodman
    Wed, Jun 27 2012 08:20:01
  14. Quarry
    Have a framework for measuring your social media metrics. Listen, analyze what you heard & take action. @krcraft #smbWR
    Quarry
    Wed, Jun 27 2012 08:27:32
  15. Communic8nHowe
    Kraft: Measurement framework - Research/Map, Strategy, Metrics, Resources, Tools #smbWR
    James Howe
    Wed, Jun 27 2012 08:23:39
  16. FeuchtK
    Choose metrics to measure that align with goals for social strat. Don’t measure everything, measure what matters #smbWR
    Kyle Feucht
    Wed, Jun 27 2012 08:27:26
  17. AussieBerry
    Most orgs don’t bother to ask customers what they want before planning social strategies. #smbWR
    Trish Crompton
    Wed, Jun 27 2012 08:17:05
  18. ejdlee
    Interesting… wonder why not? Most orgs don’t bother to ask customers what they want before planning social strategies #smbWR @AussieBerry
    Erica Lee Garcia
    Wed, Jun 27 2012 08:53:26
  19. FeuchtK
    No one can tell you what your customers want, than your customers. Talk to them before building a sociall strategy. #smbWR
    Kyle Feucht
    Wed, Jun 27 2012 08:17:02
  20. amstauch
    Define your risks and responses before you start. #smbWR @krcraft
    Aaron Stauch
    Wed, Jun 27 2012 08:29:48
  21. AgfaWaterloo
    Looking at one metric in isolation does not bring us intelligence. @krcraft #smbWR
    Agfa Waterloo
    Wed, Jun 27 2012 08:51:45
  22. hunter_sammyjo
    Tools need to know and be told what they’re looking for. Need the right people #smbWR
    Samantha Hunter
    Wed, Jun 27 2012 08:39:43
  23. amstauch
    Provide training to those that are representing your org on SM @krcraft. Also make sure they know your org’s voice #smbWR
    Aaron Stauch
    Wed, Jun 27 2012 08:31:39
  24. Communic8nHowe
    Kraft: People engaging may not be best to analyze. Who has the best knowledge of your biz? #smbWR
    James Howe
    Wed, Jun 27 2012 08:28:09
  25. chadMueller
    Keep track of your competitor hashtags how are they talking to their audience @kcraft #smbWR
    chadMueller
    Wed, Jun 27 2012 08:33:15
  26. amstauch
    Metrics have to be actionable to provide intelligence @krcraft #smbWR good advice regardless of platform.
    Aaron Stauch
    Wed, Jun 27 2012 08:55:19
  27. grieben
    Metrics are not static, or useful without analysis refine constantly and look for new ones #smbwr
    Michael Griebenow
    Wed, Jun 27 2012 08:37:02
  28. NikkiJade
    So often overlooked - metrics are not static, or useful without analysis, goal, or listening to your audience #smbwr https://ow.ly/i/J79I
    Nicole McCallum
    Wed, Jun 27 2012 08:33:53
  29. caitlinquarry
    Love that the #smbWR crowd just booed an iPhone reference in support of @BlackBerry! Way to go #WRAwesome! #supportlocal
    Caitlin Quarry
    Wed, Jun 27 2012 08:57:44

  30. Communic8nHowe
    Kraft: Tools for measuring social media but you need to know what you’re looking for #smbWR https://lockerz.com/s/220389214
    James Howe
    Wed, Jun 27 2012 08:40:00
  31. Communic8nHowe
    Kraft: Twitsprout does some cool twitter analytics. #smbWR
    James Howe
    Wed, Jun 27 2012 08:40:44

  32. Communic8nHowe
    Technology selection criteria from @krcraft #smbWR https://lockerz.com/s/220389848
    James Howe
    Wed, Jun 27 2012 08:43:40
  33. Communic8nHowe
    Kraft: Know about URL shorteners and how they can benefit your organization. #smbWR
    James Howe
    Wed, Jun 27 2012 08:44:52
  34. chadMueller
    URL shortener like @bitly offer fantastic stats on specific url’s real trending links #smbWR
    chadMueller
    Wed, Jun 27 2012 08:45:25
  35. Communic8nHowe
    Fits into our #smbWR talk on metrics today RT @UinvitedU: YES!! A business discussion about Twitter traffic ROI! https://buff.ly/Ldnf0S
    James Howe
    Wed, Jun 27 2012 10:40:40
  36. lois_ready2grow
    Thanks to @krcraft for #smbwr excellent SMMetrics presentation. It’s about strategy, goals, and listening systems.
    Lois Raats
    Wed, Jun 27 2012 09:03:00
  37. amstauch
    The best SM presentation I have been to yet. @krcraft knows her stuff and makes it accessible for both large orgs and SMEs #smbWR
    Aaron Stauch
    Wed, Jun 27 2012 08:45:14
  38. krcraft
    Thanks again to everyone who attended #smbWR this morning! Appreciate all the questions & shares. Presentation will be posted shortly.
    Kelly Craft
    Wed, Jun 27 2012 09:48:11
  39. smbWR
    Thx to @Quarry for hosting us for the second time this year! We greatly appreciate it-especially the @thebauerkitchen gift cards #smbWR
    SMB Waterloo Region
    Wed, Jun 27 2012 11:34:13

  40. renosbymenno
    Thank You Alan @aquarry for supporting @HerrlesMarket #prayforlydia by wearing green this morning at #smbwr. https://pic.twitter.com/oNKhXbMo
    Art Janzen
    Wed, Jun 27 2012 10:03:18
  41. smbWR
    Thx to the #smbWR team: @nate_robertson for being our doorman and Liana Kreamer (@KitchLibrary) who arranged and picked up the food
    SMB Waterloo Region
    Wed, Jun 27 2012 11:36:17
  42. Quarry
    @ccarmichael @MattScobel #smbwr Our coffee is delivered by the wonderful Dave from TJ’s Cafe in Allen Square, Uptown Waterloo.
    Quarry
    Wed, Jun 27 2012 08:50:58
Filed Under: Social Media