SIGN UP FOR MY APRIL 26 "Where does it show you?' This question came last week when I was leading a session based on my 11 Fundamentals of LinkedIn. I was emphasizing the importance of having a 100% profile to show you are serious about using LinkedIn.

For Anne Marie Pegg, International Women's Day was a day much like any other day. A doctor with Médecins Sans Frontières (MSF), Pegg is serving people affected by the conflict at a trauma hospital in Syria and spent the day taking care of a wide variety of medical needs.

It's that time of the year again! Not to look forward and to plan, but to look back and report-with an eye to the future. The beginning of a new year also marks the end of a year. For many social profits, the end of the calendar year is also the end of their financial year.

LinkedIn is considered one of the main social media platforms. It has also been described as Facebook for professionals. Personally, I have found it useful as a networking and professional development tool. I don't spend as much time there since I discovered Twitter but I still think that it is a must for anyone with a career that has traditionally benefited from networking.

I'm proud today to launch a new speaker series known as inspire! Why create inspire? I founded Social Media Breakfast: Waterloo Region nearly three years ago. We've held 21 events so far featuring some top social media experts like Joe Thornley, Dave Fleet, Jeff Pulver and Danny Brown and several panels exploring different topics such the online food community.

A social profit's annual report is one of the most important documents that it creates. Making the most of it is critical since it's a chance to inform your key stakeholders. In January, I wrote a post on the 10 best practices for annual reports.

There's one aspect of the new Facebook timelines for pages that I haven't seen covered that I believe is important. It's what is now referred to as "Posts by Others." On the original Facebook pages, people could write on your page's wall. Allowing them to do so was part of what made your page social and demonstrated engagement.

I'm seeing an upsurge in special event social media accounts-especially on Twitter. Every time I see one, I just shake my head. I can understand the thinking that it's a helpful way to promote a special event but in most cases, it's an example of traditional marketing thinking applied to a social space.

I admit it. Search engine optimization works. While I've never doubted the effectiveness of search engine optimization, better known as SEO, I have downplayed it. Not the concept since I've always known that SEO works but the intentional act of optimizing content for search engines. Genuine. Organic. Change. My " Genuine.