I’ve written blog posts on how to raise your profile on LinkedIn, why you shouldn’t care if your video goes viral and shared lessons in social media storytelling. Each has been published over the past few weeks, but you won’t find them here.
I’ve fortunately been invited to contribute guest blog posts to other sites.
But it’s important to me to share them with readers of this blog. I’d love to know what you think in the comment section of the host blogs or below.
Five steps to getting noticed on LinkedIn
First published on the Nonprofit MarCommunity.
You probably have a LinkedIn profile. You’ve probably received many invitations and heard many times that you should. So you created one. But even if you’ve built a strong list of connections, you may still be searching for how to get more out of LinkedIn.
As with any other social media platform, an investment of time and effort are required to enjoy its benefits. A great benefit of LinkedIn for a nonprofit marketer or communicator is getting noticed and developing a reputation as a professional and an expert in your field.
Networking has always been an important way to find career opportunities, engage in professional development, advance the interests of your organization or solve issues. LinkedIn broadens these benefits by making it easier to reach a larger audience and to maintain strong relationships with your professional network.
Learn the five steps I recommend.
And then check out this collection of my best posts about LinkedIn.
Tell Your Stories On Social Media. It’s Easy!
First published on Techsoup Canada
A trauma hospital in war-torn Syria seems an unlikely spot to be posting about your day on Facebook. Yet that’s exactly what Canadian doctor Anne Marie Pegg did for Médecins Sans Frontières (MSF) on International Women’s Day with the help of staff in its Canadian office. I’ve called the MSF effort one of the best examples of social media storytelling.
Most importantly, you can learn from this example to tell your organization’s stories through social media too.
Learn the five lessons for all organizations from this example.
Forget about viral videos! Reach your key audience
First published on Social Capital Conference site.
How hard can it be to make a viral video?
A kid practicing his light sabre moves has one. A blender manufacturer has many. A set of twin babies has one. And just about everybody’s cat stars in one.
Everyone wants the next viral video. We conveniently gloss over the fact that viral is not a type of video but rather what happens when people watch a video that they feel compelled to share. So you should give up on thinking you can create a viral video.
