6 elements of a nonprofit communication strategy

Renee McGivern

I had the pleasure this week to be the guest on Renee McGivern’s Nonprofit Spark online radio show. As the host of Nonprofit Spark, McGivern taps into her experience gained from past nonprofit roles as development, communication and executive directors. The mission of her company Spark Plug Consulting and radio show is to inspire learning, communication and action so life works for people and organizations.

We’re discussing six key elements about how to create a nonprofit communications strategy.

Here’s how Renee shared this show with her listeners.

Six elements of a nonprofit communication strategy

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When you think about how you’re communicating with your donors, funders, and community, do you wonder whether you’re spending your time and resources well? Do you feel frustrated that you’re communication is scattershot or ineffective? Then you need a communication strategy!

My guest this week is James Howe, president of Communicate and Howe based in Kitchener, Ontario. We hone in on six elements of a content strategy that will give you clarity about who you want to communicate with, why and with what tools. Too often, we miss the strategy and jump right into a plan of action and yet, isn’t it critically important to be clear about why you’re doing what you’re doing? In our experience, taking time to develop a communication strategy makes everything else you do fall into place and make sense. What a relief!

James started in nonprofit communications work with the Daily Bread Food Bank in Toronto and in the development office of the University of Waterloo. He was director of communications for the YMCAs of Cambridge & Kitchener-Waterloo just before starting his consulting firm.

If you want to boost your communications in 2014, then formulate a communications strategy so you can confidently use your time and resources well. It’ll help you justify a bigger budget as well.

Enjoy the show!