One thing about social media is that it keeps you on your toes. Just a few weeks ago at the Nonprofit Technology Conference, I encouraged nonprofits to make better use of Company Pages on LinkedIn.
I shared that a sign of a great nonprofit LinkedIn page was taking advantage of the products and services section since they helped inform people on this professional networking site about your organization. Doing so is important since links on individual profiles take people to your company page (if you have one) on LinkedIn and not your website.
LinkedIn Company Pages to lose product and services section
Today comes word from LinkedIn that it is discontinuing the products and services tabs.
On April 14th, we’ll remove the Products & Services tab from all Company Pages. We constantly evaluate how features are used and are making this change to focus on areas of the product that have proven more valuable for administrators and more engaging for your followers.
So apparently, these sections haven’t been used enough to continue the. I suspect that goes for both companies and organizations and for individual users.
It also puts a greater focus on the newly introduced Showcase Pages.
At this point, I’m still not seeing many nonprofits requiring Showcase pages so I see this change as a lost.
Posting to LinkedIn Company Pages just became more important
What it means is that posting status updates to your LinkedIn Company page becomes much more important. Doing so is the best way to be active, engage people and develop a community.
In short, the success of your organization’s LinkedIn page depends upon posting more frequently and engaging your followers.
Kinda sounds like your Facebook page doesn’t it? At least before Facebook success meant advertising. But that’s another post…
