Author Archives: James Howe

Top post list in September includes “Outlining the context, goals and objectives for your nonprofit communications strategy”

Here are the most read posts on this blog in September: How to add “posts by others” to your Facebook page What is your LinkedIn profile strength? NEW! Nonprofit Communications Strategy: Outlining the context, goals and objectives What topics would you like to see here in October?Continue Reading

Nonprofit Communications Strategy: Who’s your audience?

This post is part of my series: How to create a nonprofit communications strategy Critical to the the success of any communications piece is identifying who you want to reach. So the next step in developing your nonprofit communications strategy is to determine your target audiences. This step can be as straight or complex as youContinue Reading

Putting the power of word of mouth marketing to work

Word of mouth marketing is the best way to promote your organization and its programs and services. It’s a traditional promotional tool that has stood the test of time because people value what they learn from others. The stronger the relationship, the greater the value they place in word of mouth-for better or worse. That’sContinue Reading