You’ve completed your research. Now it’s time to get to work and start drafting your nonprofit communications strategy. The first section outlines the context for the strategy. This post also covers setting your goals and objectives. Outline the context of your nonprofit communications strategy The context section answers questions such as: What led to the requirement… Continue Reading
What’s the worth of LinkedIn endorsements?
When the topic of the worth of LinkedIn endorsements came up recently in a conversation with a couple of my co-working mates, we all ended up laughing. Essentially, none of us found any value in them. At one time, it took some work for anyone to publicly share that they recommended your work. They needed… Continue Reading
How people can work together to create the future we want
We can create the future we want if we revise our approach to how we strive for change according to Hildy Gottlieb. In July, Gottlieb lead a session in Waterloo Region that challenged participants to take a fresh look at how we make our communities and our world better. As a force behind Creating the… Continue Reading
Learn to handle online crisis & how to navigate the world of online video
On Monday, inspire! arrives in Stratford with two important topics: dealing with online crisis and navigating the world of online video. Get your ticket today! JASON DYKSTRA: What to do When S#$t Hits the Fan I’ve known Jason Dykstra since about the time he first started tweeting. Since that time I’ve seen him emerge as an… Continue Reading
Nonprofit Communications Strategy: Research Phase
Research is the first and possibly most important step of creating a communications strategy for nonprofits. What you are trying to do is to gather all the information necessary to make strategic decisions about audience, messages, use of resources and tools. Be thorough yet avoid getting so bogged down in research that you never get… Continue Reading
Brilliant use of the back page
When I attended the recent Hillside Festival in Guelph, I was flipping through the print guide looking for the site map. Then I glanced at the back page and there it was. Brilliant! As I’ve written before, don’t ignore your back side. Hillside has provided a brilliant example of how to make the most… Continue Reading