Today is New Year’s Eve, in addition to being a time of celebration. It’s a time to look back at the year that is finishing either to reminisce, reflect and to plan for the coming year. It’s also the time for year end lists. So I’ll join that party and share my top 11 posts… Continue Reading
Category Archives: Advertising
The value of unusual sizes and shapes
I like communications materials that stand out. You could say that I like oddballs. My business card for example is 2″ x 2″. A little larger than 1/2 a standard business cards. It’s also a square which is one of my favourite shapes because so much of what we normally seen are rectangles with two… Continue Reading
Four communications lessons from the federal election
With the federal election in Canada now behind us, I would like to share a few lessons it presented on how to communicate. Lesson 1: Repetition works If you repeat something often enough people will remember it, believe it and act on it. Just ask Stephen Harper. Before the campaign even started, Harper and his… Continue Reading