I can hear him laughing all the way from the shores of Paradise Lake outside St. Clement’s, Ontario. Long before anyone knew about the cloud, Callum McKee, the general manage of Outdoor Services for the Kitchener-Waterloo YMCA, was suspicious of online services-especially free ones. His primary concern was the loss of ownership of the content.… Continue Reading
Category Archives: Bang for your Buck
QR codes in the social profit world
I think that QR codes hold great potential for being an effective tool. They deserve a place in any social profit’s communications toolbox. In an earlier post, I made some observations about QR codes and included a few tips on using them effectively. In this post, I’m going to look at how charities and nonprofits… Continue Reading
Does your organization value communications?
When I wrote about how communications for social profits is about more than fundraising, I stated that fundraising got all of the marketing/communications resources. I was rightly called on that so I modified it to say it was only the majority of resources. Upon reflection, I’ll further modify that to say that most small and… Continue Reading