Category Archives: Best Practices

What you read here in April

Here’s what you were reading here over March: What is your LinkedIn profile strength? How to add “posts by others” to your Facebook page 10 best practices for annual reports The art of tweeting at events Top 10 tips for nonprofit annual reports Avoid creating dedicated special event social media accountsContinue Reading

Avoid creating dedicated special event social media accounts

I’m seeing an upsurge in special event social media accounts-especially on Twitter. Every time I see one, I just shake my head. I can understand the thinking that it’s a helpful way to promote a special event but in most cases, it’s an example of traditional marketing thinking applied to a social space. For someContinue Reading

How to build relationships using Twitter

I believe that Twitter is the greatest relationship building tool that exists! When I give presentations on using Twitter to build relationships, I normally emphasize my recommended best practices for using Twitter. From my perspective if you follow my recommendations, you are using Twitter as a social tool and connect with other people as aContinue Reading