A lesson I’ve learned about search engine optimization is how successful long tail search terms are. It’s advice I’ve heard from experts such as Martin Waxman when he spoke to Social Media Breakfast: Waterloo Region. I am now seeing firsthand the importance of paying attention to long tail search terms. People are searching for terms… Continue Reading
Category Archives: Blogging
Growing up. Time for a new website solution.
Communicate and Howe! is growing up! When I launched my communications firm almost two years ago, I chose to try to keep things as simple as possible to minimize the amount of new information and technology that I needed to learn. Starting a business was already like jumping into the deep end of the pool.… Continue Reading
How to promote an event: Use online tools
You can use tried and true methods to promote your events but you probably shouldn’t rely on them. There are many online tools available today that make promoting an event much easier and cost-effective than previously available to us. Use them. Make them a part of your promotional mix. You might even be able to… Continue Reading