October was my website/blog’s busiest month ever! And not by a bit, the stats show a substantial increase in people visiting and reading. Thank you to everyone who visited over the past month! I hope you’ll keep returning. The interest was powered by people checking out our upcoming seminars such as the two on Communications… Continue Reading
Category Archives: Branding
Introducing the fundamentals of social media: Be genuine
I recently wrote an article for the International Association of Business Communicators’ CW Bulletin about the ten fundamentals of social media every charity and nonprofit should know. I am also sharing these ten fundamentals here in a series of ten posts so that I can go into more detail about each of them than I… Continue Reading
What would J.M. Schneider do?
I believe that the Schneiders brand is now dead. At best, it is on life support. The announcement by Maple Leaf Foods that the main Schneiders’ plant on Courtland Avenue in Kitchener will close in 2014 and that a new plant will be built in Hamilton appears to have sealed the brand’s fate. The decision-making… Continue Reading