Category Archives: email marketing

My 2013 communications resolutions

It almost seems a bit late for a resolution post but I’m just coming back from a holiday break with my family. So I’m taking a moment now to wish you a Happy New Year! In 2013, my personal communications resolutions are to implement ideas I discovered in 2012 but haven’t had a chance toContinue Reading

My work at the City of Kitchener

Having a young business, I expected the summer to be slow. Turned out not to be true but that’s another story! As summer approached, I learned about a short contract opportunity with the City of Kitchener. I applied and was happy to be a Communications and Marketing Associate for a few months. I enjoyed workingContinue Reading

e-newsletters help get the word out

One of the first things that I did at the Daily Bread Food Bank was to kill the semi-annual newsletter. I could not justify the time, effort and expense for creating and mailing a large multi-page document. Here’s how I replaced it: I decided that it was much better to professionalize the annual report, giveContinue Reading

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