Earlier this summer, my family went to Niagara Falls for our summer vacation. Both the Horseshoe Falls on the Canadian side and the American Falls are magnificent! The falls are free. But being a tourist attraction, they are surrounded by many opportunities to part you with your cash. Here are marketing lessons from our trip… Continue Reading
Category Archives: Marketing Communications
#12NTC: How technology for nonprofits is like Alcatraz Island
What I learned at the Nonprofit Technology Conference When you think of Alcatraz, you think immediately of a brutal, unforgiving prison that housed some of the worst of the worst because it was impossible to escape. But being a prison was not the original purpose of Alcatraz Island. During the gold rush, the American army… Continue Reading