Category Archives: Public Relations

Crafting the Arc of a Powerhouse Campaign: From #13NTC

I found this session Connecting the Dots to be very interesting with many good practical ideas-especially if you are doing advocacy work.

I’ll start with an overview of the panel but will also share some context from my perspective as a Canadian with active interest in politics.Continue Reading

Innovative homeless advocate heads to England

I had left a cup full of pens on the sidewalk as I loaded my car. A guy came along and asked for a pen. He looked hard on his luck and he quite possibly had no home so I said yes. Admittedly, it was a small thing. But Mark Horvath taught me that smallContinue Reading

How to promote an event: Use the tried & true?

As a nonprofit communications professional, I’ve promoted events throughout my career. As founder of Social Media Breakfast: Waterloo Region, I have been doing it frequently and successfully over the past two years. Today, I’ll look at traditional forms of promoting events and in a follow up post I’ll share how online tools and social mediaContinue Reading

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