A lesson I’ve learned about search engine optimization is how successful long tail search terms are. It’s advice I’ve heard from experts such as Martin Waxman when he spoke to Social Media Breakfast: Waterloo Region. I am now seeing firsthand the importance of paying attention to long tail search terms. People are searching for terms… Continue Reading
Category Archives: Search Engine Optimization (SEO)
Search Engine Optimization works
I admit it. Search engine optimization works. While I’ve never doubted the effectiveness of search engine optimization, better known as SEO, I have downplayed it. Not the concept since I’ve always known that SEO works but the intentional act of optimizing content for search engines. Genuine. Organic. Change. My “Genuine. Organic. Change.” approach believes in the power… Continue Reading