If you think that your organization can ignore social media, think again. What you need to do is to figure out out how to do social media in a way that helps you achieve your goals and objectives or benefits your organization. That was the message that participants at the @Marketplace Conference in Kitchener heard… Continue Reading
Category Archives: Small Business
My upcoming speaking engagements
Hey there! It’s been a very busy summer and it looks like it’ll continue right into September. This blog has been pretty quiet as a result but I’ll soon be posting here more regularly. But today, I wanted to take a moment to quickly let you know about a couple of my upcoming speaking engagements… Continue Reading
The difference between old school marketing and social media
Putting up a video excerpt from my introduction to social media workshop yesterday, made me think of a video from Best Buy that I used when speaking to some small business owners. What I like most about this video is how it distinguishes traditional marketing techniques that push information out to customers and how social… Continue Reading