This post is part of my series: How to create a nonprofit communications strategy Critical to the the success of any communications piece is identifying who you want to reach. So the next step in developing your nonprofit communications strategy is to determine your target audiences. This step can be as straight or complex as you… Continue Reading
Category Archives: Strategic Communications
Nonprofit Communications Strategy: Outlining the context, goals and objectives
You’ve completed your research. Now it’s time to get to work and start drafting your nonprofit communications strategy. The first section outlines the context for the strategy. This post also covers setting your goals and objectives. Outline the context of your nonprofit communications strategy The context section answers questions such as: What led to the requirement… Continue Reading
Nonprofit Communications Strategy: Research Phase
Research is the first and possibly most important step of creating a communications strategy for nonprofits. What you are trying to do is to gather all the information necessary to make strategic decisions about audience, messages, use of resources and tools. Be thorough yet avoid getting so bogged down in research that you never get… Continue Reading