Twenty four years ago, I lived in Montreal when a man killed 14 women at Ecole Polytechnique. An incident that shocked Canada and continues to be marked by remembrance ceremonies. Being in Montreal imprinted upon me the importance of gun control and taking action to end violence against women so much so that they continue… Continue Reading
Category Archives: Video
Integrate video into your social media content strategy
At the Social Capital Conference in Ottawa, I presented a case study of how to integrate video into an awareness campaign I created for Women’s Crisis Services of Waterloo Region. We used video and social media as key tactics of an integrated campaign strategy based upon this post.. Integrate video into your social media content… Continue Reading
My guest blog posts on LinkedIn, viral videos & social media storytelling
I’ve written blog posts on how to raise your profile on LinkedIn, why you shouldn’t care if your video goes viral and shared lessons in social media storytelling. Each has been published over the past few weeks, but you won’t find them here. I’ve fortunately been invited to contribute guest blog posts to other sites.… Continue Reading