Category Archives: Websites

5 communication tools every nonprofit needs

This post is part of my series: How to create a nonprofit communications strategy   There are five communication tools every nonprofit needs. As part of my nonprofit communications strategy series, I’ll be writing a couple other posts on tools and tactics to consider including. But there are at least 5 that I think should beContinue Reading

Where do people land on your website?

There’s an old saying, “don’t judge a book by its cover.” We might want to update it to say, “don’t expect people to judge your website by its home page.” A website’s home page is like a book cover. We want it to make a great first impression. We’re expecting to be judged by it. WeContinue Reading

Proceed with caution when using free services

I can hear him laughing all the way from the shores of Paradise Lake outside St. Clement’s, Ontario. Long before anyone knew about the cloud, Callum McKee, the general manage of Outdoor Services for the Kitchener-Waterloo YMCA, was suspicious of online services-especially free ones. His primary concern was the loss of ownership of the content.Continue Reading