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Event Details
The inaugural inspire! event
Social Media inspirations!
#13inspire
A full day learning opportunity with first rate social media experts.
Especially for the social profit sector
& others interested in getting the biggest bang for their buck.
John Haydon Ryan Davis
Paul Nazareth Lisa Middleton
Panel: Sara Falconer, Claire Kerr, John Lepp, Clare McDowall
June 10, 2013
9 a.m. - 4:15 p.m.
Registration opens at 8:30 a.m. with a continental breakfast
Cambridge Arts Theatre
in beautiful downtown Galt
Communicate & Howe! proudly presents an exciting chance for the social profit sector to learn best practices for charities and nonprofits such as:
- how to effectively engage people through your Facebook page
- proven new techniques and tools to attract and motivate your key audiences
- strategies for using social media for networking
- how to act like a person on social media and achieve results
Folks outside of the social profit sector are welcome to join us since you can also implement and benefit many of the lessons shared. We want you to be part of our learning community so we can learn from each other.
BN 826517138RT0001
AGENDA
Inspirations provided by:
John Haydon
@johnhaydon
John is the founder of Inbound Zombie, a social media strategy firm in Cambridge, MA, that helps nonprofits increase awareness, amplify engagement, and get more donations online.He also is a partner at SocialBrite, a consulting organization that helps any sector adapt their business to be more social, and Charityhowto, a “how-to” portal for nonprofits, as well as a co-founder of 501MissionPlace, an online forum for nonprofit founders and executive directors.
Read John's full bio or my blog post about "Mr. Facebook'
Ryan Davis
Ryan Davis works with Blue State Digital’s clients to create innovative social media strategies and creative content that generate interactions across all channels. As BSD's first Social Media Director, Ryan worked to develop fully integrated social media strategies for many diverse clients including The X Factor, The NAACP, The United Way and The Rockefeller Foundation. Ryan regularly speaks on topics from social media engagement to the presidency and digital media at universities including Harvard, Yale, & Columbia and conferences in London, New York, Milan, Vienna, Las Vegas, & Toronto.
Ryan was a member of the web team on Howard Dean's 2004 presidential campaign and has served as digital director on city and statewide campaigns in New York. He's also consulted on the digital marketing for Tony-nominated Broadway productions. This last election cycle, he was the co-founder and digital director of The Four 2012, a social media campaign for marriage equality. .
Lisa MiddletonDirector of Marketing & Audience Development,
Lisa Middleton, director of marketing and audience development at the Stratford Festival, is a non-profit marketing executive with more than 19 years of experience in all aspects of marketing and development. She manages pricing, revenue management, direct marketing, advertising, promotions, retail operations and social and digital media for the Festival. Lisa loves data analytics and statistics, and uses information gleaned from analysis to guide the development of strategic directions for database segmentation, pricing analysis and model building all with an eye to maximize revenue and increase patron engagement.
She has brought the Festival to the forefront of social media and new digital media technologies through her innovative approach to online marketing.Lisa holds a BSc from York University.
Paul Nazareth
Paul spent 12 years working as a fundraiser with Canadian charities and is now a philanthropic advisor with Scotia Private Client Group. He teaches planned giving with Georgian College and the Canadian Association of Gift Planners and is a passionate advocate of social business and the power of networking in our work and lives.
Sara Falconer
Sara Falconer is a community manager for Entrinsic, strategizing and executing social media for some of the top brands in Canada.
She led the growth of online communities for WWF-Canada, now recognized as one of the most engaged charities in the country.
Sara is in high demand as a strategist, consultant and conference speaker. She was the community manager for the 2011 Social Media Week held in Toronto, and now serves on the SMWTO Advisory Board. She teaches social media marketing and social media for social change at George Brown.
Claire Kerr
John LeppJohn is a partner at "Agents of Good" a collective of donor champions that works with charities and not for profits to connect their donors to their cause via inspirational marketing and fundraising.
Clare McDowall
Clare runs a social media consultancy, "Socially Good", specializing in helping non-profits understand and better utilize social and digital channels to communicate with supporters. Formerly a Communications Director for an environmental non-profit in Canada, and fundraiser with Oxfam in the UK, Clare is a passionate advocate for social media for social good. She is the Lead Organizer of Be Good Be Social Toronto, an annual, free, social media conference for non-profits and a communications volunteer for both AFP Toronto and SOFII.org.
Attendee List
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When & Where
47 Water Street South
Cambridge,
N1R 6C9
Canada
Monday, June 10, 2013 from 8:30 AM to 4:15 PM (EDT)
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