Please take a moment to check out our website to see all of the great content we have here. We’re sure there is something of value to everyone. Below you’ll find our most recent posts.
You may also be interested in our collections of our best posts on using: Social Media Twitter LinkedIn
“Where does it show you?’ This question came last week when I was leading a session based on my 11 Fundamentals of LinkedIn. I was emphasizing the importance of having a 100% profile to show you are serious about using LinkedIn. I looked for where I knew it should be and couldn’t find it. I… Continue Reading
I’m seeing an upsurge in special event social media accounts-especially on Twitter. Every time I see one, I just shake my head. I can understand the thinking that it’s a helpful way to promote a special event but in most cases, it’s an example of traditional marketing thinking applied to a social space. For some… Continue Reading
I’m a big fan of Top Chef. There’s one type of dish that I always find fascinating and that’s a deconstructed dish. It’s where the elements of a familiar dish are taken apart and served together but in a far different way than they are normally served. The idea is that when the dinner eats… Continue Reading
For Anne Marie Pegg, International Women’s Day was a day much like any other day. A doctor with Médecins Sans Frontières (MSF), Pegg is serving people affected by the conflict at a trauma hospital in Syria and spent the day taking care of a wide variety of medical needs. But International Women’s Day was also different for… Continue Reading
I’m proud today to launch a new speaker series known as inspire! Why create inspire? I founded Social Media Breakfast: Waterloo Region nearly three years ago. We’ve held 21 events so far featuring some top social media experts like Joe Thornley, Dave Fleet, Jeff Pulver and Danny Brown and several panels exploring different topics such the online… Continue Reading
A lesson I’ve learned about search engine optimization is how successful long tail search terms are. It’s advice I’ve heard from experts such as Martin Waxman when he spoke to Social Media Breakfast: Waterloo Region. I am now seeing firsthand the importance of paying attention to long tail search terms. People are searching for terms… Continue Reading
I admit it. Search engine optimization works. While I’ve never doubted the effectiveness of search engine optimization, better known as SEO, I have downplayed it. Not the concept since I’ve always known that SEO works but the intentional act of optimizing content for search engines. Genuine. Organic. Change. My “Genuine. Organic. Change.” approach believes in the power… Continue Reading