Tag Archive | call to action
QR codes: effective tool or fad?
QR codes are becoming increasingly common to spot. Not sure what a QR (or quick response) code is? Well, they are the little squares filled with black and white that remind you a bit of swiss cheese. Still not sure, there’s one in the image below. They are essentially links that you click on with [...]
Four communications lessons from the federal election
With the federal election in Canada now behind us, I would like to share a few lessons it presented on how to communicate. Lesson 1: Repetition works If you repeat something often enough people will remember it, believe it and act on it. Just ask Stephen Harper. Before the campaign even started, Harper and his [...]
