Tag Archives: repetition

How to promote an event: Use online tools

You can use tried and true methods to promote your events but you probably shouldn’t rely on them. There are many online tools available today that make promoting an event much easier and cost-effective than previously available to us. Use them. Make them a part of your promotional mix. You might even be able toContinue Reading

Four communications lessons from the federal election

With the federal election in Canada now behind us, I would like to share a few lessons it presented on how to communicate. Lesson 1: Repetition works If you repeat something often enough people will remember it, believe it and act on it. Just ask Stephen Harper. Before the campaign even started, Harper and hisContinue Reading