A crowd of more than 120 people attended this month’s Social Media Breakfast: Waterloo Region that featured Clare Kerr and Clare McDowall. It featured a presentation loaded with great information. It featured ideas to take social media beyond the basics and a look at the upcoming changes to Facebook pages.
Here is a look at some of the morning’s highlights as told through Storify with tweets from the session. Feel free to post comments and questions in the comment section at the end.
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“Warm, blustery & wet this morning in #cbridge, as I head to work & #smbWR in #kitchener
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“Knock ‘em dead Claire/Clare! bit.ly/yYpgZA @snotforprofit @claremcdowall @smbwr #smbwr @communic8nhowe
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“A full room at #smbWR, where @snotforprofit and @claremcdowall talk about social media for non-profits! - PT
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“Great place for pig tails - Heidelburg Hotel or Hog Tails…let me know if you want direction or an escort. #smbWR
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“Over 60% of online Canadians maintain at least one social networking profile. Facebook is a top referrer to charity nonprofit pages #smbwr
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“online giving is the fastest growing form of fundraising and most cost effective via @snotforprofit #smbWR
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“Single/social sign-in gives too much information. Yet it’s a growing trend. #smbwr
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“Kerr: Infographics are a great way to communicate information visually. Easy to share. Another big trend. #smbWR
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“Participants (your supporters) who use social media raise 40% more at an event than those who don’t. Think abt a social media toolkit #smbwr
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“Kerr: Storify.com is a great tool to help share stories visually. Curates content including tweets. May need to try it for #smbWR
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“Kerr: Huge trend is to have a social media tool kit to help supporters to use SM effectively. #smbWR
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“Mobile is outstripping bigger computers. 1/2 people who access social do it mobile. #smbwr
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“Mobile optimization of your organization’s website is important - 1 in 5 visitors to a mobile site call your organization. #smbwr
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“A great, simple resource for quickly checking how well your site works for mobile: howtogomo.com/en/d/ #smbwr
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“Kerr: Online video another big trend. Viewing has risen sharply over the last year. #smbWR
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“Kerr: Think of how to use video for more than putting tv spots online. Be creative. #smbWR
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“The tips by @snotforprofit at #smbWR can work for businesses and the public sector too-even the bigger ones.
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“Charities take note Email still has a higher response rate than social media vehicles #smbwr
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“Being in the news is good for donations. Know how to be an advocate when your issues are emerging. #smbWR
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The presentation then shifted to the Scottish Clare aka Clare McDowall for an overview of the new Facebook pages.
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“Never be complacent with social media. Just when you figure out the rules they change. #smbwr
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“#smbwr @claremcdowall: New Facebook covers for pages can’t contain URLs, promos, or calls-to-action - careful, admins!
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“McDowall: star makes image double width but use selectively so people know what is most important #smbWR
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“My fav joke of the day, via @claremcdowall: I don’t have a budget line called “Facebook-changed-everything-again-sorry!” #smbwr
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“It’s best to use the same social media tools for personal and professional. Practice makes perfect. #smbwr
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“Great way to celebrate #InternationalWomensDay, thanks @claremcdowall & @snotforprofit - two women who have inspired at #smbwr
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“‘katz’, ‘kyi’, ‘suu’ & #smbwr are now trending in Canada trendsmap.com/ca
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“Thank you to @WalperHotel for hosting today’s #smbWR. Great to be in the heart of downtown #Kitchener!
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