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Here are highlights of Martin Waxman’s presentation to Social Media Breakfast: Waterloo Region on September 20, 2012. Also included are some of the back channel chat that happened during and after the presentation.
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Happy to have made it to the #smbWR. Going to be an interesting morning.0
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Don’t forget about the 1/3 of social media users who are just listeners! #smbwr0
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Does semantic search affect discoverability? Implications for smaller players. #smbWR0
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Martin Waxman: In general, there is a generation gap between how people over and under 35 use technology and SM #smbWR0
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Waxman: We need to shift our perpective to how millennials think #smbWR0
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Waxman: We’ve turned the corner. Mobile is here. #smbWR0
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Me too! “@FeuchtK: #smbwr might not be under 25 but my news comes from twitter, like the media agnostic term”0
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In US people spending more time on mobile devices than print media #smbWR - so true, only print I still get is the @TheEconomist0
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In US people spending more time on mobile devices than print media #smbWR - so true, only print I still get is the @TheEconomist0
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Totally agree with @martinwaxman that retailers missing opps with @foursquare - reward me for mayorship, makie it a game #smbWR0
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Totally agree with @martinwaxman that retailers missing opps with @foursquare - reward me for mayorship, makie it a game #smbWR0
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I agree with @martinwaxman we need to get retail more involved with #foursquare #smbWR @shamattygalle0
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Waxman: @armano says to stop referring to mobile and start considering ourselves always connected #smbWR0
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#smbWR we are all competing for the same thing … Audience0
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“The new face of media; we do the programming but we don’t get paid” @martinwaxman #smbWR0
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Really? RT @mumby: Only 70% of mobiles sold are smart phones? Why are they selling dumb phones still? Who knew? #smbWR0
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Waxman: Facebook is working on helping companies to connect with customers who don’t already like their page #smbWR0
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Just like TV, we have the big three social networks = Facebook, Twitter, Youtube/Google. Pinterest is the first specialty network #smbwr0
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Ads haven’t advanced since we had to get up to change the channel - need to leverage mobile marketing #smbWR0
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So nice to hear @MartinWaxman consistently say “social media are” instead of “social media is”! #GrammarNerd #smbWR0
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@lauren_dugan Where does LinkedIn fit in? #smbWR0
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Waxman: Google loves fresh content. Tell stories. Use ordinary language. #smbWR0
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We need to telling our stories with pictures! #smbwr0
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We need to telling our stories with pictures! #smbwr0
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Waxman: Tim Horton’s is a Canadian company that does SM right especially on Facebook. Tons of engagement #smbWR0
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#pervasivecommunications ! RT @Communic8nHowe: Waxman: @armano says to stop referring to mobile & consider ourselves always connected #smbWR0
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I’ve never looked at a brand page after liking on FB, how much is a like worth? I go on FB to engage with friends, not brands #smbWR0
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“We have to imagine a world without Facebook, because it is coming. Facebook isn’t the answer to everything” @martinwaxman #smbWR0
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They sleep with device in hand & wake up texting RT @Communic8nHowe: Waxman: We need to shift our perpective to how millennials think #smbWR0
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Yes, but long way to go yet. RT @Communic8nHowe: RT @lauren_dugan: “Is semantic search the end of serendipity?” - @martinwaxman #smbwr0
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Interesting view by @MartinWaxman re: #Facebook - Is #Zuckerberg a business man and we have to imagine a world without #FB [I agree] #smbWR0
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Waxman: social media audits are a good place to start, assess the landscape and build strategy. #smbWR0
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The next #smbWR will be hosted by @CLibraries at the Preston branch. Looking forward to it! #Cbridge #WRawesome0
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You must have opinions, and express them. Same old same old doesn’t work. RT @living_fresh: Original content is key for social media. #smbwr0
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Waxman: SM platforms that we use may change but how we now interact with the world will remain #smbWR0
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Waxman: Uses @TheSalesLion as an example of how content can be used to be found in search. #smbWR0
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@EllePyke I disagree with that comparison. If you follow right brains on Twitter, it can be your university. ;-p Depends on goals. #smbWR0
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@krcraft Original content is interesting conundrum. How many can differentiate primary/secondary/tertiary sources? @living_fresh #smbwr0
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Waxman: For SEO pay more attention to the long tail search terms that are more relevant to what you do. #smbWR0
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Love that @martinwaxman just referenced Kurt Vonnegut! #smbWR0
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Really good chat this AM following #smbWR about the post Facebook era with @MyITGuy_Adam0
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Really good chat this AM following #smbWR about the post Facebook era with @MyITGuy_Adam0
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Thanks to @Communic8nHowe and everyone at #smbWR for inviting me to the event. Really enjoyed it and meeting you!0
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Thanks to @Communic8nHowe and @martinwaxman for a very informative @smbWR #smbWR session this am. Appreciate you both
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#smbwr…. Breakfast of Champions…. RT @martinwaxman: @juanitametzger Thanks! He’s my favourite author …0
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I watched the tweets roll on #smbwr today during the presentation … how you do you all take notes, tweet and listen all at once? Crazy.0
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.@kdcblair Here’s my post on the art of tweeting at events https://bit.ly/QEfC9p #smbWR0
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@kdcblair In addition to @Communic8nHowe’s excellent event tweeting post, u might find this 5 min video useful: https://bit.ly/S7BKnX #smbwr0
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Thx @WalperHotel for hosting #smbwr today! A spot I always look forward to!0
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