When I went to create a Facebook ad recently, I was surprised by a change to the how to create a Facebook post I wrote for Pamela Grow’s blog. The change is subtle but it could be costly if you are new to Facebook ads or are not paying close attention. I always advise to use… Continue Reading
Category Archives: Advertising
Take advantage of Google Grants
Why my view on Google adwords evolved My first experience with Google Adwords was several years ago as Director of Communications for the YMCAs of Cambridge & Kitchener-Waterloo. I received an incentive to try Google Adwords. I decided to try it because I liked that it was pay per click (PPC). I blew through the… Continue Reading
Use Facebook ads to introduce your page to new people
A week ago, I was participating in a Twitter chat that uses the hashtag #smnpchat. It occurs over noon hour (EST) on the first and third Friday of the month. Last week, we were chatting about Facebook pages. Inevitably, the question came up about the value of Facebook ads. I shared some of my thoughts… Continue Reading